Encourage a new generation to Go Smarter

Dnata Travel are the UAE’s longest-standing travel provider, although a well-established brand in the region, Dnata Travel were feeling the effect of a rapidly changing and modernising UAE market and needed a brand refresh that would bring this heritage brand into the 21st century.

We built a brand around ‘Human Intelligence’, something smarter than the online competitor set. A brand that could sit confidently alongside contemporary, digital-first travel brands, while championing Dnata Travel’s human expertise and support. At the heart of it was the Dnata Travel mark, a symbol of their constant presence, helping customers explore the world with confidence.