Travel that’s right up your street
Barrhead Travel
Industries
Deliverables
- Brand strategy
- Visual identity
- Verbal identity
- Campaign
The challenge
Make a heritage high-street brand relevant today
For over 50 years, Barrhead Travel has been built on personal service and local expertise. We were challenged to get the brand ready for its next era and stand out in a market dominated by digital-first, price-led platforms. We needed to help the brand modernise without losing what made it special.
The solution
Championing high street travel
We created a new brand platform that turned Barrhead Travel’s local presence into its biggest strength. Travel that’s right up your street champions real people, real conversations and holidays shaped by genuine expertise. In a world of one-size-fits-all search results, the brand became a confident alternative, rooted in the personal and staying proudly local.
In a category dominated by price and promotions, we created Big Deal, a campaign platform built around a simple but powerful belief: holidays are a big deal. They give us something to look forward to, give us a break from everyday life, and leave us feeling better for it.
Brought to life through an ownable graphic and audio device, the platform gave Barrhead Travel a distinctive way to cut through retail noise, turning thousands of holiday offers into one memorable, impossible-to-miss campaign.
“Working with Designate has been a genuinely collaborative and positive experience. From the outset, they took the time to properly understand our business, not just at a leadership level, but by getting out into our stores, meeting our people and seeing first-hand what makes Barrhead Travel special.”
Paul Whitters Marketing Director Barrhead Travel