Making out there, easy
Travelbag
Industries
Deliverables
- Brand strategy
- Visual identity
- Verbal identity
- Integrated campaigns
The challenge
Breathe new life into a stagnant brand
Travelbag needed to reinvigorate their brand ahead of their 40th anniversary, reminding people of their role in democratising travel, while inspiring their teams internally.
The solution
A generational brand shift based on audience insight
Travelbag is powered by true travel experts. People who know the world inside out and love sharing it with their customers. We set out to move the conversation beyond price, proving that booking long-haul travel can be as simple and enjoyable as the holiday.
“From the beginning Designate have always taken the time to really understand our business challenges and have delivered creative solutions that help us to stand out from the crowd.”
Lesley Rollo Ex-Managing Director, Travelbag
Average booking increased from
£2500 to £8000
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