Inspire customers to look after what they love in life

LV=

Industries

Insurance, Financial services

Deliverables

  • Brand strategy
  • Visual identity
  • Verbal identity
  • Integrated campaigns
Still from an LV= video

The challenge

Redefine the insurance market

Launch a newly rebranded insurance company to challenge the market, make it a long-term success and keep it there.

The solution

Building a household name and UK superbrand

Why be negative talking about insurance? We created a positive and empowering brand campaign platform encouraging customers to look after what they love in life. A success story built around consistent, relatable and powerful brand assets that have made LV= one of the UK’s most recognisable insurance brands.

“Our 18-year relationship is built on brilliant strategic thinking, cut through creativity, curious, insightful and fun people. Designate deliver.”

Heather Smith Ex-Managing Director Retail, LV=

From ninth to second in the UK for Car insurance

Sales

+696%

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