Disrupting a category that forgot about people

The legal sector is full of firms that look and sound the same: Corporate. Polished. Distant. HF was different, but you wouldn’t know it from the outside. The challenge was to create a brand that captured the energy, personality and ambition of the business, and use it to stand apart in a category that plays it safe.

A uniquely different brand that stands-out in the industry and represents the people behind the business. By developing a platform that speaks beyond ‘just lawyers’, it meant we could craft messaging that spoke to everything else the company does or stands for – from innovation to technology to collaborative ways of working.