We showed Eurocamp that anything’s possible when it comes to building their brand
Best TV Ad,
Consumers Choice
2023
The challenge
Showcase the endless possibilities available on a Eurocamp holiday in a way that drives brand fame and recognition across the UK, Irish, Dutch and German markets.
The trigger
Music makes it more memorable.
“Designate's imaginative thinking created an attention-grabbing campaign that supported our ambitious growth plans. They provide the right level of challenge to help push us forward and maximise effectiveness.”
The solution
A fun, frenetic and brand-focused rap track that covers everything from sunbathing to pony trekking; backflips to barbecues.
The results
Eurocamp's biggest ever selling Saturday.
