Radical Transparency

The Next Big Opportunity for Health Brands

In an industry built on trust, health brands can no longer afford to keep consumers in the dark. Radical transparency isn’t just about honesty—it’s a brand strategy, an experience principle, design approach, and ultimately, a competitive advantage.

Here’s some examples of how other brands are using transparency to transform consumer expectations:

·      Beauty: The Ordinary strips away marketing fluff, focusing on ingredient-level transparency.

·       Fashion: Everlane breaks down costs and factory conditions, making pricing an open book.

NOTE: These brands don’t just claim to be honest—they design experiences that prove it.

What does Radical Transparency look like in health?

Its apparent that the shift is already happening, and the smartest brands are leading the way:

·      Ritual (vitamins) → Lets consumers trace every ingredient back to its source.

·      Progressive (insurance) → Introduced the “Name Your Price” tool, giving customers control over their coverage.

NOTE: Transparency isn’t about dumping raw data on consumers—it’s about designing experiences that feel effortless.

 How to Build Radical Transparency into Your Brand:

·      Make honesty part of your identity → Strip back the jargon, let the outside in, and explain why honesty matters and what that means for your brand.

·      Reimagine the consumer experience → Let people truly understand what they’re buying or signing up for without having to ask you or scan through your FAQ’s.

·      Turn transparency into an advantage → Whether it’s pricing, ingredients, or data usage, let openness set you apart.

Radical transparency is not just an option—it’s a consumer expectation. The brands that embrace it today will be the ones shaping the future of health.