Let’s Talk
Let’s talk about the resurgence of the High Street and the growing popularity of memorable, in-store experiences and human experiences.
Alternative payment methods, guest checkout, pay-in-three, chatbots. All things that make our online purchasing experience easier and quicker, and our inclination to shop at physical stores significantly less.
The boundless accessibility to online shopping, paired with other factors like inflating rent prices, has indeed seen a sharp decline in the success of the British High Street. However there seems to be a resurgence on the horizon, but why?
Covid-19 - We all had our fill of online shopping by the end of the pandemic, one because we were all craving some human interaction but two because it exposed many pain points of the online shopping experience.
Experiential Shopping – Brands like Apple, Glossier and House of CB are known for their superior in store shopping experience, immersing consumers and personalising the shopping experience.
The Human Element – The crux of the matter. People are feeling the absence of the customer service experience, wanting more connection and emotion attached to their shopping experience.
Here are a few key examples of brands, past and present, that are encouraging people to ‘come in and talk’
Currys – Currys ongoing ‘Beyond Techspectations’ campaign dual promotes Currys reliability as a retailer and the experience of in-store shopping where you can get real advice from real people, i.e Currys ‘Techspurts’.
Barrhead Travel - Travel brand, and long-term client, champion the ‘human first’ aspect of booking a holiday through a travel agent.
British Telecom – An oldy but goldy – One of our favorite oldies featuring Bob Hoskins encouraging BT consumers to just pick up the phone.
