Turning unity into action
The GiG Foundation
Industries
Deliverables
- Brand strategy
- Brand architecture
- Visual identity
- Verbal identity
The challenge
Create a charity brand rooted in unity, not division
The GiG Foundation needed a brand that could honour its deeply personal Christian roots while speaking openly and inclusively to modern communities. The challenge was to create a distinctive identity that balanced faith and action, building a foundation centred around unity, long-term impact and grassroots change.
The solution
Forgiveness. Clarity. Action
The strategy positioned GiG Foundation not simply as a funder, but as a catalyst for long-term, system-level change driven by people coming together. From verbal identity to visual system, every element was designed to feel active, human and hopeful – combining gritty, emotionally-led photography with confident typography, faith-rooted storytelling and a distinctive GiG mark that became a symbol of connection.
“Working with this team has been a fun, fascinating and deeply emotional experience. They didn’t just hear our ideas, they captured the heart of them and brought them to life in ways we never imagined. What began as a professional partnership when we started working with Designate soon became something far more meaningful; we began with Designate the firm! ended up feeling like family. It’s a partnership now truly ingrained in the heart of us and the charity.”
Katrina COO
