Last night was the Travel Marketing Awards and we are over the moon to have won Campaign of the Year for work that we did with Kuoni, the luxury travel specialists. The aim of the brief was to demonstrate that Kuoni did more than just Maldives holidays. They're a very special part of Kuoni's offering, but their skillset and product range is much wider than that, encompassing Europe, East Asia and Africa too. At the heart of the campaign

We've got the second new TV ad in our From The Heart campaign for LV= launching today. This time round it's a commercial for their Home Insurance product. It's a big, bold, eye-catching colourful affair, again soundtracked by The Sonics version of 'Have Love Will Travel'. We thought for this blog, to do something a little different and go in to a little more detail about how we actually made the ad as the production of

So this is what we've been working on of late. And it's a big one. In fact the biggest thing we've ever done here. Our new campaign for LV= - four TV ads, 48 sheet posters, 6 sheet posters, online banners, press ads and inserts too. The brief that came in from LV= was pretty big too. To demonstrate a simple but essential truth that's central to what they do - that they have their customers best

Children with Cancer Fund is an incredible local charity, which has been operating from Polegate for the last 20 years. The charity was set up around a kitchen table by a supremely dedicated team of four individuals with just one goal - to allow children to be children, irrespective of their diagnosis. During this time and despite being really quite small in size, they have helped countless local children do exactly that, providing support when it's

The importance of brand is very much core to our thinking, and it’s a philosophy that is gaining traction, and bringing clients our way from a number of sectors. In 2017 we welcomed onboard three new clients: - Trewithen Dairy is a family run business in Cornwall that produces high quality dairy products: milk, cream, butter and yoghurt. Our work with them started with one product and has now impacted the whole brand. We're delighted to be

We've had some more new work breaking over the Christmas holidays. It's a big one from Brittany Ferries. An integrated campaign with two TV ads, one cinema ad, VOD and three radio ads, supported by social too.    We're dramatising the company's knowledge and expertise of destinations along the West Coast of Europe and focussing in particular on holidays for  families and  couples.   Faye went on location in Brittany with fellow Brighton-based production company Progress Films to shoot the TV and cinema ads. The shoot

This guest blog is from Tim Davis, a data thinker and interaction communication strategist who works regularly with us here at Designate. Do you remember which year was predicted to be the year of mobile? Or precisely when the year of customer-centricity gave way to the year of data-centricity? It didn’t – I made that one up. But you get the point. These attention-grabbing headlines are simply a means of shining the spotlight on an issue at a time when priorities

I wrote a while back ( about BA selling M&S sandwiches on their short haul flights and how this really was the demise of what was once a proud and strong brand. Well now I am surprised to be back here discussing sandwiches again. And BA again. This time it’s marmalade sandwiches and the joyous timing of BA’s insolent, arrogant brand idiocy - and the way that they intend to deal with their customers. I think

The devil is in the details. Take care of the little things and the big things take care of themselves. Think small. All good common-sense cliches. But what happens when you have a nation armed with microscopes rather than telescopes? Especially when it comes to advertising. You'll notice a difference, but will you notice a big change? At Designate, we like to keep our eyes on the horizon as well as the road in front. Tom Goodwin of Tomorrow Group wrote this excellent

The TravelMole Web Awards take place next week on Wednesday 15th November. So we've asked the Mole himself, Graham McKenzie to write us a guest blog and share his thoughts about the current state of the game, the challenges it's facing and what we at Designate do. Here's Graham: In case you hadn't noticed, Brand is important at Designate. It oozes out of everything they do, be it a television advert, an online banner, a strapline, a website design or a simple