Before Christmas we were put in contact with what was then Rib Club Global as they were looking to partner with an agency to help them expand their membership marketing. Fast forward seven months and we’ve just launched their brand-new website showcasing their new branding. With the client's plans on growth over the next couple of years, what initially started as us helping with their membership marketing, quickly grew into new branding, website, brand and social videos,

You may have heard, but if you haven't it's our 25th anniversary this year. So we held a big old birthday bash to celebrate. You came, you saw, you partied on the pier and it was awesome. Bumper cars, rollercoaster, rides, Goldie Lookin' Chain, photobooths, friends and clients old and new and maybe even a few cocktails along the way too. What a night. Brighton and the pier you did us proud. Even better, the charity auction for the YMCA DownsLink Group, Galvanise Brighton &

Following on from my eyebrow-raising 18-30 blog, here I have been pondering the slow demise of 50-something brand Mothercare, a demise that is slower than expected in my book. I think where 18-30 could have got it right, Mothercare have simply got it wrong and should have made a radical change to the brand over 20 years ago. Or at least started thinking in those terms. On this occasion the name is wrong and the

Thomas Cook has announced that it is going to off load Club 18-30 and focus on cooler brands. Cooler? What could have been cooler than 18-30 if they had dealt with this brand of heritage and memories better? This brand is not just a brand, it is a bloody icon. It’s way beyond cool. Move with the bloody times TC, you need a finger blast. 18-30 could have been adapted to fit with your changing portfolio

Some of you may be aware that I am now fifty years old. FIFTY. It happened in December, and many people were rather bemused by my refusal to have a party. "Why party?" I said, "I’m fifty and I've spent more than half of that life in a party." So I didn’t have one. Instead I committed to becoming ‘Fittest at Fifty’. I liked the sound of it, it rolled off the tongue and if I wanted to it

“We’re number one in the rankings,” interrupted my client excitedly over the top of his laptop during a recent meeting at Designate HQ. “You mean in sales?” I said with hope in my voice. “No mate, they’re still shit, but we are number one in search.” Oh good. Good God. Oh God. Oh please somebody shout at our search addict. Don’t be a heroine be a hero. Wake up to what is going on around you, I say. I was reading

Unbelievably, it’s our 25th anniversary this year and we’re going to celebrate in true Designate style. But before we tell you about our massive birthday bash and how you can come to that, here’s Designate’s founder, Adam Hill, to tell you about the company’s journey from his mate’s lounge to our offices in Brighton’s North Laine… “My first visit to Brighton was in 1993 and involved me waking up in a beach hut after a house warming