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Every year, around September time, an excitement bubbles or baubles in one of our client’s offices. Every year they tell us how much they would like a TV ad like the  John Lewis one. They are not alone in this dream as fellow agency workers around the UK will tell you. And it is a dream, because inevitably their budget won’t stretch. In fact it would snap into tiny pieces. And we have to be careful

presumptive /prɪˈzʌm(p)tɪv/ adjective 1.  of the nature of a presumption; presumed in the absence of further information. "a presumptive diagnosis"   William Sitwell (I will name him Shitwell for this blog because I presume his shit is better than mine due to his supremely pedigree meaty lifestyle). Shitwell was contacted by email by a vegan freelance journalist who very sensibly pitched a plant-based meal series for Waitrose Food magazine. On reading, his pedigree lifestyle put him in what he saw as a very superior

Everything needs some form of marketing, from plain old window vents and garden tools to beautiful loudspeakers, celebrity packed football events and cutting-edge stem cell storage.  I’ve been there. Done that.  Over the past 16 years I have worked in a variety of industries both client and agency side.  However, my latest marketing position is a whole new challenge.  Joining Designate as Marketing Manager I need to deliver what we do on a daily basis

I began my career in New York, in the late 90s, when what we did was still simply advertising, there was no “line” to run through, and digital was called “interactive” (really just two guys in the basement making banner ads).  TV was king, and budgets were massive.  It was an age of glamour, and I got to work with some amazing people.  I learned that James Earl Jones stammers and only wants chicken for lunch.  I got a bear

Recent political activity evolving from the Donald Trump administration and Brexit has generated a lot of talk in the media and news globally and brands have been taking part in political conversation to showcase their purpose. There has been a lot of debate on whether purposeful brands should involve themselves in political conversation or if they should merely concentrate on the business sector. Taking a political stance can be risky, sure. Some people will love the

We've just created a brand new campaign for luxury travel specialist, Kuoni. They were after a way of launching a collection of specially curated and recommended winter sun holiday deals. Autumn is the second biggest booking period after January sales, so a bold approach was needed. Kuoni's personal travel experts are just that. Fantastically knowledgeable on the destinations the Dorking based company provides, having visited them personally. They've bought that knowledge to bear on this selection. We were tasked

We first met Medichecks last year when they came to us to create their first tube car panel campaign. It was the biggest advertising venture the company had ever done so it was an exciting time for both us and them. Fast forward to now and we are launching their first ever TV advert. Medichecks do personal blood checks that you can do in the privacy of your own home, getting the results online, once the

I’ve been travelling a fair bit recently, and it occurred to me the other day that we are living in some weird two-way parallel universe here in the UK. There is a proper paradox at play. On the one hand, we are making mind-boggling technological advances at dizzying speeds, turning sci-fi into reality quicker than our current generation of authors and scriptwriters can make it up. On the other hand, we are slowing down, and in places grinding

“JT, will you call our lovely seaborne client Brittany Ferries, please? I have an idea.” "Hit Me Baby," he said (he didn’t but you will soon get my drift). “Britney is headlining Brighton Pride this year,” I said excitedly “Can you ask them if they will do a Brittany float in the shape of a ferry and fill it with people dressed as Britney through the ages, singing Britney songs, it’ll be amazing.” “No.” And that was the end of

This week I got myself over to Brighton to start my first week as Designate’s new intern. By day two I was sent off back to London on a shoot for a client’s first ever TV advert. This was the first and perhaps only clue I needed to know that the next couple of months are going to be very interesting. Well that, and the fact there is a massive painting of Snoop Dogg in