The Brief
We'd been working with Virgin Holidays for years to create some of the most iconic brochures for their holidays on the high street.
Our brief this time round was simple.  To refresh the look and feel of the brochures, but lose none of their impact and stand out in travel agents.

The Strategy
Our thinking on this brief was to keep it simple. To come up with a solution that would be strong enough and distinctive to be able to work across the entire 22 brochures in their portfolio and reflect the great range of holidays on offer.

The Results
Our solution was to take the idea on further. Quite a bit further - about 20,000 miles in fact. We took a larger-than-life-sized brochure cover to destinations around the world and let the action happen in front of it.
Highly recognisable and easily identifiable, the brochures proved highly popular and a great success giving Virgin Holidays the stand out and profile they desired. We even won an award for their design too.