The brief
The Clothes Show Live is the UK's largest fashion and beauty show. Our brief was to not only increase awareness but to develop it into a brand that could engage its consumers 365 days a year.

Strategy
Our primary target audience was teenage girls and their mums. With the proliferation of blogs and fashion websites, they're a target audience that live their lives online. But we identified that the show had a unique draw for this audience as it was the one place where this community could exist together - in real life and live. Where else would they get the best designers, shops and live shows happening right in front of their eyes?

Our strategy was to quite literally bring the show alive with a "Keep Fashion Live" campaign.

Results
We created a campaign that worked right across the board, delivering over 106 different pieces of collateral from a brand new website design right down to the Show carrier bags. The show runs from 2-7th December this year, so we haven't got any results right now. But we're pretty sure it's going to be a big one.