The brief
Shearings wanted to reposition themselves in the market place. Everyone knew them as a coach company, less knew about the great range of holidays and escorted tours they offered, both here and abroad. There was also an immediate need to produce hard hitting ads that would deliver in the crucial early booking period.

Strategy
In a competitive market customers were demanding more from their holidays. We wanted to make sure that customers were in no doubt that Shearings were more than just a coach company. With every ad carrying the message that they could ‘Tour Fly Cruise Explore’ we created a brand and product campaign with a distinctive look and feel and a stronger and more emotional connection to the company.

Results
The campaign was so successful it was rolled out across the board and in every communication channel. Shearings’ coaches even became moving billboards for the company carrying the new advertising.