Who did we turn into local heroes?
7th July 2010
Listen to your local radio over the coming weeks and you'll hear more work from Designate. We've produced a radio campaign for Thomson Holidays that pushes last minute summer deals going from local airports. So we thought it'd be a nice idea to use local Thomson staff to promote it.
After an extensive casting session we found six local Thomson heroes from Bournemouth, Birmingham, Bristol, East Midlands, Edinburgh and Manchester. In one hectic day we managed to squeeze in recording 24 separate radio ads as well as a photo shoot in the same recording studio for each staff member for an online banner campaign too. It may be a record...
