We've got a whole lotta LV=

We’ve just made a brand new campaign for the lovely people at LV=. There are going to be three new TV  ads, press, outdoor and online to look out for. The campaign kicks off with a 40” TV brand ad that tells the story of the entire LV= offer. This will be supported by individual car and life insurance ads too. Building on the success of our previous ads for LV= that launched the brand, these new ads feature stunning visuals, falling cars and hearts. Lots and lots of green hearts.

Shot over three days by director John Selby from Upstart Films, the ads were written by Designate’s and 24-7’s John O’Sullivan. And it was an action-packed three days, involving a cast and crew of 58, 12 tons of sands, 200 green Chinese lanterns, 90km/h winds that shut the shoot down twice, one massive great heart and thousands of little ones.