We’re more than the Maldives
Raising awareness of their range was Kuoni’s key commercial driver for 2017.
This was underpinned by giving more reasons to choose Kuoni – exceptional knowledge and service combining to give customers truly unique personal holidays.
The multi-channel campaign launched at Christmas, a crucial sales period for Kuoni.
Kuoni TVC 2017 – Travel Out of the Ordinary
Travel Out Of The Ordinary
Show Kuoni’s range of stunning holidays in a way that fuels our audience’s imaginations, demonstrating what happens when Kuoni go beyond your expectations.
Create a new campaign line that supports range but also emphasises The Kuoni Difference – that they create holidays out of the ordinary.
Create standout in a busy time for holiday companies by using surreal and aspirational imagery but that was still very onbrand for Kuoni.