We’d be grateful if you could keep the noise down as we’re feeling a bit delicate. That’s because the champagne corks were popping last night after we won a bronze IPA Effectiveness Award for our work with LV=.
These famous international awards honour advertising that really works, engages customers and deliver results for clients. So it’s really brilliant news for us, as audience engagement is what we’re all about. What's more, we were one of only two agencies in the UK outside London to win an award.
The work we’ve created for LV= spans from TV and outdoor to banners, press and DM. Our dynamic campaigns have raised them from ninth biggest UK insurer to third, with 500,000 switching to LV= last year and a total growth in sales of 696%. So there’s a lot to celebrate for us both.
If you’d like to see the work we’ve done for LV=, check it out here.
We’re off for a bit of lie down now…
Posted by Dan Fagg 30 Oct 2012