We wanted to share some exciting news with you. Monday 29th October sees the annual IPA Effectiveness Awards. And we're extremely pleased to have been nominated and short-listed for one with our work for the insurance company LV=.
These awards celebrate advertising that truly and measurably delivers results for clients, so it’s a huge honour to be acknowledged in this way. And it’s nice to be up there punching with the big boys. Other nominees include Audi with BHH, Dove with Ogilvy and Walkers Crisps with AMV. Who says size matters?
We’ve been working for LV= for over six years now. In that time we’ve not just developed a dynamic brand based on the proposition ‘Look After What You Love in Life’, created their green heart icon and produced numerous advertising campaigns.
We’ve also helped deliver advertising that really works. Sales have gone up 696%, LV= have moved from the UK’s ninth largest insurer to the third and in the last year alone 500,000 switched their insurance to them.
See our work for LV= here
We’re simultaneously excited, nervous, a little bit thrilled and can’t wait until Monday night to find out the result. More news as it happens…
Posted by Dan Fagg 26 Oct 2012
Tags Designate - LV= - IPA