There's something big heading your way from us. It's the new TV campaign from LV=. This time round, you won't be seeing just one ad, you'll be seeing two. And with a media spend of £4.5m, you'll be seeing them everywhere.
The ads extoll the benefits of LV='s car insurance policies, in particular their very competitive 75% No Claim Discount, great value price and the ability to protect your No Claim Discount for life.
They were shot on location in Barcelona by Partizan's Niall Downing and were written by John O' Sullivan of 24-7 Ideas.
The aim of the ads is to showcase LV='s very competitive 75% No Claim Discount. And you know we said you'll be seeing the ads everywhere? You'll be seeing 75s everywhere in them too. Some are on an epic scale - the size of buildings, some are more discreet, but everywhere you look there are 75s to catch your eye. And of course, it's an LV= ad so you'll be seeing a whole lot of green hearts too.
And here are some quick stats. The shoot lasted three days, featured over 100 extras and seven featured artists, seven separate locations and one very talented bat dog!
Guy Hedger, Marketing Director of LV= G.I. said: “LV=’s advertising has delivered excellent business growth since our rebrand in 2007 which we now need to continue to build upon. Not only is this campaign the biggest we have ever ran, we feel it may well be our best too with imaginative and rich imagery, beautifully shot and conversational matter of fact language to match.
The aim of this campaign is not only to communicate our fantastic product features for car insurance but also continue to build on the brand awareness we have carefully and consistently built over the past 5 years, and which has set us apart from our competitors."
Posted by Dan Fagg 27 Jun 2012
Tags Designate - Advertising - Agency