We've just launched a big new campaign for P&O Ferries this summer. It's their 175th anniversary this summer and they wanted to celebrate in style. We thought that everyone loves a birthday surprise, but what if the surprise was on the customers rather than P&O?
We created The Big 175 Surprise campaign where P&O Ferries would surprise their customers on board and online with some big gifts, competitions, quizzes and general fun. We filmed a special surprise team on board their new ship Spirit of France on the Dover to Calais route, to launch the campaign and it's been off and running ever since.
There have been more surprises on the Hull to Rotterdam and Larne to Troon routes and there are going to be more to come over the rest of the summer.
In our first week we've seen, on Facebook
• A total reach of 526,989 people
• 1,731 people talking about P&O Ferries
• 2,357 competition page views
• 685 competition entries
Five Facebook wall updates which generated
• 711 likes
• 449 comments
• 76 shares
• 76 'Happy Birthdays'
• 1,640 YouTube views
Posted by Sarah Parham 10 Aug 2012
Tags Designate - Advertising - Agency