"Slip me the needle through the letterbox and all will be fine. " I scared myself the other day. At the tail end of another typical week at the helm of our wonderful advertising agency, Designate, twinkling lights in the eyes were closely followed by my waking up on my kitchen floor. I had passed out for the first time in my life. "Was that real, or are you bored of my conversation?" were the caring words from my wife, Lou. I

I have just returned from the USA, and while I must not generalise or take a small sample, it would appear that Trump is not doing too well in the popularity stakes. "Trump is bad", said my five-year old niece from the back of my American cousin's Toyota. And the message was similar all over the news. 'What will he do next?' was the underlying message in most of the newscasts. I didn't hear one positive piece

Ryanair’s Chief Marketing Office, Kenny Jacobs, recently lamented to the travel trade press about the travel industry’s lack of fortitude in dispensing with Google, whose dodgy business model may soon come a cropper when European Courts get their teeth properly stuck in. In particularly he was highly critical of the way the insidious algorithm offers commercial advantage to those willing to pay the piper, to the detriment of real user-benefits. For slightly different reasons, it’s a subject

At Designate’s most recent Speakeasy event, during a week of Independence Day related events when many US destinations were in town to promote themselves to the UK travel trade, the big topic was addressed head-on: Is President Trump harming the US tourism industry? Putting perceptions and personal opinions to one side, there have been a flurry of tourism statistics in recent months suggesting that UK visitors are staying away from American destinations. The stats vary, and some

We’re delighted to announce that we’ve been working on a brand new website for a brand new boutique hotel - Nos Da Ty. We were really excited when our friend and client Peter Welch from Disney told us that during a cricket tour he had met Sri Lankan, Indra Weligamage (a former chef and travel guide). They realised they had a shared passion for the beautiful island where Indra was born and raised. Going into business

Same vibe, different venue. This time in the very heart of the West End of London: The Trump Slump is real. Immigration, visas, currency dropping, politics, terrorism - all this means there are less Brits going to the US for their holidays and vice versa. So what's the future of the special relationship? What can be done to improve it? What's the future for Brand USA? What marketing efforts can be made? Industry experts and key representatives of the UK and US travel

Last week I blogged about the Co-op embracing the heritage in their brand whilst at the same time managing to improve the look and feel of the company and its product as a whole.  This week is the opposite. I bring you the Caravan Club and its new identity. Now, we fully understand the dilemma that the Caravan Club have. The world has moved on since their launch in 1907. Well, actually it moved on around 50

My local Co-op is a store that we, of Kemptown in Brighton, could not do without. The queue is constantly snaking around this tiny shop, which is groaning under the pressure of the locals’ expectation of it. It was an okay shop of convenience before, but it has recently changed - I love the new brand (or old re-brand, or old brand, whatever) And I think they should be proud of the stance they have made. We

We have been delighted to be working with a brand new client, AFEX,  one of the world's largest non-bank providers of foreign exchange solutions, on the launch of their new product; the AFEX PayFEX Currency Card. This all-in-one corporate solution enables companies to easily track staff expenses, control expenditure and manage staff incentives globally. Designate collaborated with AFEX in developing the solutions brand identity, naming the product, creating a launch film and providing the UX and design for the microsite. Naming and