Blog

We’d love to hear from you if you’re a wordsmith. You’ll need experience in advertising, design, branding and online – and be able to spot a typo a mile off with your proofreading skills. Do you know how to sell through an idea and craft the right words, whether it’s a headline or long copy, while understanding and applying the client’s tone of voice? Are you a conceptual and strategic thinker who enjoys brainstorming creative campaigns in

Following on from my eyebrow-raising 18-30 blog, here I have been pondering the slow demise of 50-something brand Mothercare, a demise that is slower than expected in my book. I think where 18-30 could have got it right, Mothercare have simply got it wrong and should have made a radical change to the brand over 20 years ago. Or at least started thinking in those terms. On this occasion the name is wrong and the

Thomas Cook has announced that it is going to off load Club 18-30 and focus on cooler brands. Cooler? What could have been cooler than 18-30 if they had dealt with this brand of heritage and memories better? This brand is not just a brand, it is a bloody icon. It’s way beyond cool. Move with the bloody times TC, you need a finger blast. 18-30 could have been adapted to fit with your changing portfolio

Some of you may be aware that I am now fifty years old. FIFTY. It happened in December, and many people were rather bemused by my refusal to have a party. "Why party?" I said, "I’m fifty and I've spent more than half of that life in a party." So I didn’t have one. Instead I committed to becoming ‘Fittest at Fifty’. I liked the sound of it, it rolled off the tongue and if I wanted to it

“We’re number one in the rankings,” interrupted my client excitedly over the top of his laptop during a recent meeting at Designate HQ. “You mean in sales?” I said with hope in my voice. “No mate, they’re still shit, but we are number one in search.” Oh good. Good God. Oh God. Oh please somebody shout at our search addict. Don’t be a heroine be a hero. Wake up to what is going on around you, I say. I was reading

Unbelievably, it’s our 25th anniversary this year and we’re going to celebrate in true Designate style. But before we tell you about our massive birthday bash and how you can come to that, here’s Designate’s founder, Adam Hill, to tell you about the company’s journey from his mate’s lounge to our offices in Brighton’s North Laine… “My first visit to Brighton was in 1993 and involved me waking up in a beach hut after a house warming

Last night was the Travel Marketing Awards and we are over the moon to have won Campaign of the Year for work that we did with Kuoni, the luxury travel specialists. The aim of the brief was to demonstrate that Kuoni did more than just Maldives holidays. They're a very special part of Kuoni's offering, but their skillset and product range is much wider than that, encompassing Europe, East Asia and Africa too. At the heart of the campaign