Blog

Rough as an Icelandic beard

That’s how it feels right now for the English. But, let’s not be too downhearted about the footballs (ok I am Welsh, which is probably why I’m the only person in England to find a positive spin on this right now).

The England team tested their footballing mettle against Iceland, a land of warriors, and didn’t bring any fight. Fail. Even the fans were beaten by the visual and sonic presence that the Iceland team and their supporters managed to achieve. And from an ad man’s point of view, epic levels of fervour every respecting (advertising) campaign aspires to gain.

So let’s join their rallying call and celebrate the underdog and a country that knows how to do dramatic…

Yes, Iceland, a place of raw physical beauty is no stranger to drama. It’s also used to being a bit of an underdog, in that people don’t fully understand it – with assumptions that it’s as cold and wet as a dog on a beach.

Not any more though. Watching their country unite made me think:
Landscape…
People…
Warriors…
Rough…
Pride…
…Just like the Welsh

So naturally I/we understand the virtues of the drama. As a company we’ve even produced advertising campaigns that take the people off the beaten track to discover Iceland’s incredible scenery and unprecedented hospitality.

So pour yourself a pint of Brains, join us in wishing them ‘good luck’ or ‘pob lwk’ and drink to the drama that Iceland (and Wales) are bringing to the field.

Post a comment