FUTURE SESSIONS – SPOTLIGHT ON OUR SPEAKERS
Miriam Boote – Group Account Director, Designate
Now it’s the turn of our very own Miriam in the final of our spotlight series on speakers at our upcoming Future Sessions seminar in London this Thursday.
Miriam has over a decade of experience in advertising and communications and now heads up the Account Handling team at Designate, overseeing the strategic and creative output of the Agency’s work.
A huge advocate of the power of brand and the impact a carefully constructed brand can have upon a business, Miriam was able to put this belief and thinking into practise with LV= subsequently winning an IPA effectiveness award in 2012 as co author of the paper. The work went on to be published in the Chris Fill text book, ‘Marketing and Communications’ in 2013, in chapter one: ‘How to build a brand’ and a film case study by Thinkbox for effectiveness in the medium of TV.
This is just one example of client work which Miriam has been involved in, and the principles of brand response is something she has weaved into the way she approaches each and every brief at Designate.
Miriam will explore the factors that make you stand out from your competition in a dynamic marketplace – looking at why your customers choose you.