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The Future Sessions #6

It’s all about that BRAND

Free marketing seminar – top industry speakers

Thursday 30th April 12-2pm – Electric Cinema, Shoreditch, London

Book your ticket here

Speakers:
Steve Dunne – Executive Chairman, Brighter PR
Ruairidh Roberts – Head of Travel, Google UK
Steve Endacott – Chairman, Teletext Holidays
Miriam Boote – Group Account Director, Designate

It’s not the first time you’ll hear us talk about Brand here at Designate, or the last.

The more dynamic a marketplace, the more important brands are, to both their owners and consumers. How else will you be differentiated from your competition?

You do not build brand value by saying how cheap you are. It is widely agreed that a price war is a race to the bottom. Brand value is built on how customers feel about you and how special you are.

In this digital age and with Social Media in particular brands are confusing brand love with brand attention – giving people cheap gifts (win an iPad) might keep them on the radar but it won’t grow affection for the future.

If you don’t have a brand then all you have is a commodity. Look after your brand and you’ll brand will look after your future business success.

Brand is a valuable asset of the company, and should be treated like any other asset. This means it must be invested in and put to work to generate value.

In the sixth of our free Future Sessions seminars we have assembled a stellar stage of speakers to share with you their insight and experience of leveraging the power of Brand.

It’s all about that BRAND.

Register now for your free place

Event overview
The future sessions are organised by Designate. they are quarterly thought leadership sessions where guest speakers are invited to share their thoughts on a given topic.

Each speaker will only have 15 minutes for his or her presentation.

The meeting will end at 2.00pm followed by drinks and networking for those that wish to continue.

Electric Cinema (formerly Aubin Cinema)
64-66 Redchurch St
Shoreditch
E2 7DP London
United Kingdom

Thursday, 30th April 2015 from 12-2pm (BST)

Directions
By rail: Shoreditch High Street overground
By tube: Old Street Aldgate East
By bus: Bus route 8 passes close by on Bethnal Green Road
Cost: Free

Book your ticket here

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