The answer is simple if you're with us - you get more. Earlier this year we launched a brand new campaign for P&O Ferries to tie in with their launch of their new ship, Spirit of Britain.
Our strategy was to raise travellers' expectations of travel and as a result reappraise ferry travel. Not to accept that it was simply a way of going from A to B, but to make it something to be looked forward to, an essential and enjoyable part of your holiday. And to make it clear that it is something only P&O Ferries can offer with their new ships.
The fully integrated campaign launched online with social media as a big part of the mix along with email, on TV, outdoor posters, as DM and in the press.
We've just got the brand-tracking results in from Millward Brown and it's safe to say that both P&O Ferries and ourselves are very happy indeed.
In summary:
- Consideration to use P&O Ferries within their competitor set has increased massively from 30% to 41% since the campaign launched.
- Key messaging recognition about P&O Ferries providing 'a stress-free travel experience' has gone up from 27% to 39%
- Recognition of messaging about 'making the journey an enjoyable part of the travel experience' has gone from 34% up to 45%
Want to know what we could do for your brand? Why don't you get in touch and come in for a chat?