We've conjured up some brand new work for P&O Ferries. Each year, they team up with Disneyland Paris for a great summer offer for families, offering a free adult ticket to Disneyland Paris with every booking. The campaign has previously run in press, outdoor, display banners, radio and rich media but this year for the first time we have included an exciting new strand - social media.
'Expect More Magical Moments' invites users to discover the magic of a Disney break on P&O Ferries' Facebook page with an app, web content and special competition featuring video and photo uploading.
Our aim was to take the campaign into a social space, increasing awareness and engagement with our key target audience of mums who spend much of their time online.
My Magical Family invites them to show off what makes their family special. They then invite other users to vote and at the end of the summer, the video and the photo with the most votes wins a VIP trip to Disneyland Paris.
In addition there is also a tips sharing forum, Spell Book, asking parents for their best ideas on how to make the most of a break.
This content will be seeded by bloggers, through a Facebook ad and Socially Bright. And our aim is that the campaign will also be shared naturally and there will be organic growth by users of the site as it grows.
